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| AMB change name to MYLAPS Sports Timing |
Friday, 18 September 2009 |
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Famous the world round for their transponders and timing equipment AMB have changed their name to MyLAPS Sports Timing Services. To find out more about the merger and strategy behind the name change please read the press release below.
From this to this
In November 2008, two leading sports timing solution companies, AMB i.t. and ChampionChip, merged to create an international market leader in the field of sport timing solutions for the motorised and active sports. Today we are pleased to introduce the new name of our organisation "MYLAPS".
Bas van Rens, CEO MYLAPS sports timing
Introducing MYLAPS sports timing
MYLAPS is the new brand that builds on twenty seven years of experience and market leadership, in timing and identification solutions, of the two world class Dutch organizations. MYLAPS offers a truly complete and comprehensive product portfolio for racers, athletes, race organizers, clubs, timers and spectators.
About the company
MYLAPS bundles forces to create total time keeping solutions ranging from event registration to result publication and result sharing for every type of motorized and active sports event around the world. Combining the resources of two experienced research and development teams has resulted in a streamlined product development process that will yield a ‘best of both worlds’ approach to new technological innovations.
We have combined 27 years of expertise and knowledge under one brand name: MYLAPS sports timing. MYLAPS enables us to better position our company in the market for our business customers as well as consumers. As a business that is financially sound, we believe that this is the time for us to invest in our existing products and new technologies. The investment in a new brand underlines our growth ambition and will serve as a platform to enhance the sports experiences for our customers. The goal of the new company is to take sports timing solutions to the next level.
What's new?
With the merger of our two companies, our offering had become so diverse we needed to clarify and simplify our ever growing product and service portfolio. The MYLAPS name signifies what sports is all about. Your performance, your results, your laps; all available in one location, generated by MYLAPS. Every sport now gets its own platform starting with MYLAPS Car, Bike, MX, Kart, RC, Run, Cycle, Skate Swim and Sail. MYLAPS aims to help you to improve your sports experience and performance, which you can also do by being part of our online community.
What does it mean for you?
MYLAPS sports timing also signifies a new start. A new start that reinforces the way we have worked together over the last 27 years and strengthens our relationships in the market. MYLAPS will develop our business and take sports timing to the next level. Visit us at www.mylaps.com. We look forward to teaming up for another 27 years!
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